Reformation partnered with ThredUp to launch a first-of-its-kind Clean Out Program that set the standard for branded resale—making circular fashion easy, rewarding, and a powerful driver of both sustainability and customer loyalty.

Stitch Fix launched a purpose-driven campaign around Earth Day and Mother’s Day, encouraging customers to send in pre-loved clothing through ThredUp Clean Out Kits in exchange for Stitch Fix credit.

Athleta partnered with ThredUp for a one-day legging trade-in event, inviting customers to exchange any pair of leggings for a new pair of Athleta Elation leggings, driving in-store traffic, social buzz, and community engagement.